Archive for March, 2011

Buy On Behalf Of Your Customers

March 3rd, 2011
Steven Howard

Lest We Forget For Whom We Work Albert Heijn, who turned his family's grocery chain into the international conglomerate retailer Ahold Group, passed away at age 83 in January. He had a great motto, which more retailers and distributors should practice: "You don't sell on behalf of your suppliers, you buy on behalf of your customers. I want my customers to feel fun, convenience and trust." What a great philosophy. No wonder his …

  • About Steven Howard

    Steven Howard is a leading marketing strategist, positioning specialist, consultant, and author whose 30-year marketing and sales career in Asia/Pacific and Australia has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.

    He is the author of 7 books, several blogs, and the weekly Monday Morning Marketing Memo.

    E-mail: steven@howard-marketing.com
    Twitter: @stevenbhoward
    Skype: stevenbhoward
    Web site: www.howard-marketing.com

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