Archive for February, 2012

Two Rules for Customer Retention

February 7th, 2012
Steven Howard

In his blog earlier this week, Seth Godin asked "who is your customer?" He then proffered two rules that clearly summarize our philosophy that customer retention is the art of keeping good customers™: Rule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently.   There is a great deal of truth in the …

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