Archive for September, 2015

Keeping Customers Loyal

September 15th, 2015
Steven Howard

The Art of Keeping Good Customers™ Keeping customers loyal is an art form, not a science. As is true of all good marketing practices. Marketing is, after all, an art, not a scientific discipline. The most important ways to keep customers loyal are five simple….simple to understand I should say….but not always simple to execute….actions: Always deliver upon the promises that anyone in the organization makes. Walk your talk. Have everyone in the …

Building Customer Loyalty

September 10th, 2015
Steven Howard

Customer Satisfaction Is Better Than Mere Customer Service How do you build customer loyalty? To start with, your organization has to be able to fully understand customer requirements and to appreciate customer needs…particularly individual customer needs. And you need to have policy flexibility and organizational adaptability in order to meet individual customer needs. In other words, you need to be flexible in how your policies are applied. Not all customers are equal or …

Earning Customer Loyalty

September 8th, 2015
Steven Howard

Create Loyal Customers By Keeping Promises, Delivering Complete Satisfaction How do you earn customer loyalty? Think about how you, as an individual, are loyal to any of the establishments or businesses where you are willing to repeat purchase. What does it take to make you a loyal customer? It is probably the same thing that it takes to make any of us….including your own customers….loyal. And that is a commitment to quality and …

7 Laws of True CRM

September 3rd, 2015
Steven Howard

Making CRM Mean Customer Retention Marketing I have long struggled with the concept of Customer Relationship Management (CRM), mostly for the simple reason that I fully understand that customers do not want their relationships with an organization managed. This is why the whole notion and philosophy of CRM as customer relationship management is wrong. One of my key messages has long been that marketers and senior management need to think of CRM as …

Copyright © 2011 Howard Marketing Services · All Rights Reserved ·
Website maintained by Bramhall Web Designs , UK