Archive for the ‘Brand Values’ Category

Free Marketing and Leadership Books

October 14th, 2016
Steven Howard

It’s my birthday. So in celebration I’m giving away FREE Kindle versions of four of my most popular marketing and leadership books: The Best of the Monday Morning Marketing Memo — slightly edited, revised and updated as needed, these 42 Monday Morning Marketing Memos reprinted here are the ones that generated the most commentary, queries, and feedback from readers around the world. For many years the Monday Morning Marketing Memo was one of …

What Customers Say About Corporate Branding

January 23rd, 2012
Steven Howard

The recently released The Company Behind the Brand: In Reputation We Trust study from Weber Shandwick makes an interesting read. Not only does this research study confirm the basic tenets of my book Corporate Image Management: A Marketing Discipline, but it also provides a handy way of look at what the PR firms calls the 6 New Realities of Corporate Reputation. However, the part of the research report I liked best were the …

Buy On Behalf Of Your Customers

March 3rd, 2011
Steven Howard

Lest We Forget For Whom We Work Albert Heijn, who turned his family's grocery chain into the international conglomerate retailer Ahold Group, passed away at age 83 in January. He had a great motto, which more retailers and distributors should practice: "You don't sell on behalf of your suppliers, you buy on behalf of your customers. I want my customers to feel fun, convenience and trust." What a great philosophy. No wonder his …

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