Consumers Want Customer Service Over Lowest Prices
Consumers have little to no desire to trade customer service for lower prices. One of the most interesting findings in the latest Accenture Global Consumer Survey study of 5,800 consumers in 17 countries was this: More than half of global consumers (54%) are not willing to compromise on levels of customer service, produce options or product quality in exchange for lower prices. Even more phenomenal, as we pointed out in this week's Monday …