Posts Tagged ‘Aforia Schools Marketing Conference’

Don’t Ask and They Won’t Tell

September 1st, 2011
Steven Howard

Understanding Why Customers Leave Very few organizations ever call former customers to ask why they have taken their business elsewhere. And that is a mistake. I coach my clients to conduct on-going research with lost customers, with a focus on asking three pertinent questions: have they experienced any problems or disappointments with the quality of the product delivered? Have they experienced any problems or disappointments with the service delivery? What would it take …

Copyright © 2011 Howard Marketing Services · All Rights Reserved ·
Website maintained by Bramhall Web Designs , UK