Posts Tagged ‘CMO Council’

Customer Retention Not in Top Three Marketing Priorities for Senior Management

August 21st, 2011
Steven Howard

Misplaced Priorities The latest Marketing Outlook study from the CMO Council shows that the key mandate from senior managers to their chief marketing officers is to drive top-line growth and market share. As we write in this week's Monday Morning Marketing Memo on Misplaced Priorities, the fourth mandate — improving customer insight and retention — should really be the top priority. The top three mandates of senior management, according to the 75 senior level marketers …

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