A whopping 93% of global consumers are willing to boycott a company for irresponsibility or deceptive business practices, and more than half (56%) say they already have. These are some of the most revealing findings in the 2011 Cone/Echo Global CR Opportunity Study, which was conducted earlier this year with 10,000 consumers in 10 major countries accounting for approximately half of the world's population. Consumers across the world are highly engaged and, while …
Posts Tagged ‘Cone/Echo Global CR Opportunity Study’
About Steven Howard
Steven Howard is a leading marketing strategist, positioning specialist, consultant, and author whose 30-year marketing and sales career in Asia/Pacific and Australia has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.
He is the author of 7 books, several blogs, and the weekly Monday Morning Marketing Memo.
Web site: www.howard-marketing.com
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