Consumers Ready to Boycott Irresponsible Companies
November 6th, 2011
A whopping 93% of global consumers are willing to boycott a company for irresponsibility or deceptive business practices, and more than half (56%) say they already have. These are some of the most revealing findings in the 2011 Cone/Echo Global CR Opportunity Study, which was conducted earlier this year with 10,000 consumers in 10 major countries accounting for approximately half of the world's population. Consumers across the world are highly engaged and, while …