Posts Tagged ‘earning customer loyalty’

Creating Complete Customer Satisfaction

May 31st, 2016
Steven Howard

Fire Your Customer Service Staff. Today. I often advise senior management and business owners that their companies and  organizations today need to change from a focus on trying to win new customers to concentrating on meeting and satisfying the needs of their current customer bases. With this strategy, the aim is to achieve a high degree of complete customer satisfaction with the customers you already have in hand. Good customer service is no …

Building True Customer Loyalty

February 2nd, 2016
Steven Howard

You Have to Build and Earn True Customer Loyalty An interesting phenomena that we see in the world of marketing today is that companies are switching from a transaction perspective to a loyalty-building perspective….at least when it comes to their best (and most profitable) customers. There are only three ways to grow your business….and it doesn’t matter what business you are in. You can either: Increase the number of your customers. Persuade your …

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