Posts Tagged ‘managing customer relationships’

Rewarding Customer Loyalty

October 13th, 2015
Steven Howard

Don’t turn customer rewards programs into customer bribery programs It is important to reward customer loyalty….but we have to be careful not to bribe customers into loyalty. It is kind of like raising children. Once you start to “bribe” your child, as in “if you eat everything on your plate tonight you will get a cookie,” there is no ending to the bribe. This one cookie for a clean plate trick works for …

Customer Retention: The Art of Keeping Good Customers

August 23rd, 2015
Steven Howard

CRM Should Mean Customer Retention Marketing The world in which marketing takes place has changed, and continues to change at a rapid pace. Customers, customer needs, and the individual motivations for making purchasing decisions are also changing. The natural loyalty of customers is a thing of the past, not just because customers have become more fickle but also because the large majority of organizations do not exhibit any tendencies that deserve customer loyalty. …

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