Taking Care of Customers
January 30th, 2011
If you do not take care of your customers, someone else will. A goal of every organization is to increase its assets over time. These assets are typically defined in terms of customer accounts, properties, human resources, and capital. But there are two hidden assets that every organization can develop and which are critical for sustained marketing success — customers and brands. I recall being in Melbourne in mid August 1999, attending a …