If you do not take care of your customers, someone else will. A goal of every organization is to increase its assets over time. These assets are typically defined in terms of customer accounts, properties, human resources, and capital. But there are two hidden assets that every organization can develop and which are critical for sustained marketing success — customers and brands. I recall being in Melbourne in mid August 1999, attending a …
Posts Tagged ‘Nicholas Utton’
About Steven Howard
Steven Howard is a leading marketing strategist, positioning specialist, consultant, and author whose 30-year marketing and sales career in Asia/Pacific and Australia has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.
He is the author of 7 books, several blogs, and the weekly Monday Morning Marketing Memo.
Web site: www.howard-marketing.com
TagsAccenture Global Consumer Study Aforia Schools Marketing Conference Ahold Group CMO Council Cone/Echo Global CR Opportunity Study corporate branding corporate image management corporate reputation corporate responsibility corporate social responsibility customer attrition customer defections customer loyalty customer profitability customer retention customer retention marketing customer retention programs customer service deceptive business practices Keeping Good Customers Blog listening to customers marketing Marketing Outlook Study Monday Morning Marketing Memo Nicholas Utton Seth Godin social and environmental issues Steven Howard Steven Howard Marketing Blog the company behind the brand study weber shandwick