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	<title>keepinggoodcustomersblog.com &#187; the company behind the brand study</title>
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	<description>Using Customer Retention Marketing to increase customer loyalty</description>
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		<title>What Customers Say About Corporate Branding</title>
		<link>http://www.keepinggoodcustomersblog.com/what-customers-say-about-corporate-branding</link>
		<comments>http://www.keepinggoodcustomersblog.com/what-customers-say-about-corporate-branding#comments</comments>
		<pubDate>Mon, 23 Jan 2012 22:06:02 +0000</pubDate>
		<dc:creator>Steven Howard</dc:creator>
				<category><![CDATA[Brand Values]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[corporate branding]]></category>
		<category><![CDATA[corporate image management]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customer retention marketing]]></category>
		<category><![CDATA[listening to customers]]></category>
		<category><![CDATA[Monday Morning Marketing Memo]]></category>
		<category><![CDATA[Steven Howard]]></category>
		<category><![CDATA[the company behind the brand study]]></category>
		<category><![CDATA[weber shandwick]]></category>

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		<description><![CDATA[The recently released The Company Behind the Brand: In Reputation We Trust study from Weber Shandwick makes an interesting read. Not only does this research study confirm the basic tenets of my book Corporate Image Management: A Marketing Discipline, but it also provides a handy way of look at what the PR firms calls the 6 New Realities of Corporate Reputation. However, the part of the research report I liked best were the ...]]></description>
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