The recently released The Company Behind the Brand: In Reputation We Trust study from Weber Shandwick makes an interesting read. Not only does this research study confirm the basic tenets of my book Corporate Image Management: A Marketing Discipline, but it also provides a handy way of look at what the PR firms calls the 6 New Realities of Corporate Reputation. However, the part of the research report I liked best were the …
Posts Tagged ‘weber shandwick’
About Steven Howard
Steven Howard is a leading marketing strategist, positioning specialist, consultant, and author whose 30-year marketing and sales career in Asia/Pacific and Australia has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.
He is the author of 7 books, several blogs, and the weekly Monday Morning Marketing Memo.
Web site: www.howard-marketing.com
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